Vision – We are inspired by the increasingly competitive and diverse real estate market. Traditional and old-fashioned methods which have dominated this industry are giving way to more sophisticated approaches. Thirdrail is committed to leading this trend.
We have developed a complete advertising system tailored to the special needs of the real estate industry.
Planning and strategy are the foremost elements of our advertising system. In collaboration with the project team (Developers, Realtors and Brand Partners) we define the product, position it in the marketplace, and develop an appropriate marketing plan. This is a discovery process aimed at producing a clear and focused message.
We then lead the project team in a creative process where we establish a powerful verbal and visual message, the brand identity. This brand identity gives your project its own character. The final direction is then fine-tuned into a multi-use platform. With a sure foot, the team can now design appropriate marketing and advertising campaigns.
Thirdrail will build your sales machine, a total experience for your customers. We will implement our streamlined suite of advanced tools which are hand-carved to best suit your project. Thirdrail promises to deliver your brand via powerful, interdependent mechanisms resulting in increased traffic, sales and project success.