Discovery Planning and strategy are the foremost elements of the Thirdrail system. In collaboration with the project team (Developers, Realtors, Brand Partners) we define the product, position it in the marketplace, and develop an appropriate marketing plan. This is a creative process aimed at producing a clear and focused message.
Checkpoint I
Differentiation: Distinguish product from similar offerings in competitive market
Checkpoint II
Demographics: Define primary and secondary consumer/customer/clientele
Checkpoint III
Develop a relevant and targeted campaign
Checkpoint IV
Determine and allocate efficient marketing budget

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Kansas City, MO 64105


6100 NW 103rd Street
Kansas City, MO 64154


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