Discovery

Planning and strategy are the foremost elements of the Thirdrail system. In collaboration with the project team (Developers, Realtors, Brand Partners) we define the product, position it in the marketplace, and develop an appropriate marketing plan. This is a creative process aimed at producing a clear and focused message.

Checkpoint I

Differentiation: Distinguish product from similar offerings in competitive market

Checkpoint II

Demographics: Define primary and secondary consumer/customer/clientele

Checkpoint III

Develop a relevant and targeted campaign

Checkpoint IV

Determine and allocate efficient marketing budget