Brand and Identity
Your brand identity is what gives your project its own character. Thirdrail leads the project team in a creative process, where we discover a powerful verbal and visual message. The final direction is fine tuned into a multi-use platform. With a sure foot, the team designs appropriate marketing tools and advertising campaigns.
- Checkpoint I
Develop logo, typography and tagline
- Checkpoint II
Develop color palette and auxiliary graphics
- Checkpoint III
Develop message, content and tone of campaign