Discovery
Planning and strategy are the foremost elements of the Thirdrail system. In collaboration with the project team (Developers, Realtors, Brand Partners) we define the product, position it in the marketplace, and develop an appropriate marketing plan. This is a creative process aimed at producing a clear and focused message.
- Checkpoint I
- Differentiation: Distinguish product from similar offerings in competitive market
- Checkpoint II
- Demographics: Define primary and secondary consumer/customer/clientele
- Checkpoint III
- Develop a relevant and targeted campaign
- Checkpoint IV
- Determine and allocate efficient marketing budget